Sage Marketing covers the full spectrum of marketing plan & branding strategy development, design and communications management.
At Sage, our marketing ethos is to place Strategy before Design – and this notion is captured in all our marketing plans. The Sage Marketing Plan team will help you formulate your brand and positioning strategies first. Our marketing plans are then executed by our diverse team of graphic designers and are provided with the substance in the form of sound strategy to then create design concepts.
And the Sage Marketing team doesn't stop there. We continue to plan and offer marketing expertise throughout the life of your business. We have specialists who plan for businesses on a daily basis and are savvy in marketing communications management that lead and assist the implementation of strategy.
Our Marketing and Business Plan team guarantees cut through marketing strategies which deliver real outcomes and growth. And all our marketing and business plan services are supported by outstanding marketing creative that combine substance and style.
It's a new BRAND world!
When creating your marketing plan, your brands should be the heartbeat of your organisation. We plan for you to succeed. We plan for your business to be sustainable. And we plan for your business to be on the marketing front edge. We uncover, define and plan effective brand identity systems to create meaningful value propositions to forge lasting brand customer relationships by designing and communicating brand associations, imagery and powerful marketing platforms. We plan and effectively build brands!
Differentiate or Die!
How does your branded product or service stand apart and alone from its marketing competitors? What is your point of difference? A marketing plan and strategy is much, much more than a clever tag line. It is core to the success of your brand and its effective marketing. We always advise and plan that you always do it and stand by it, loudly. Our plan is that your marketing will allow your business to be seen, heard and able to flourish.
Marketing Plan and Strategy - Have One?
All businesses need to understand and define their marketing and then design, and proceed to then plan and implement customer targeted, meaningful and effective marketing strategies for their branded products and services. If you have not created a marketing plan to do this, then you need to. Now! Sage can create a marketing strategy and plan for any business.
We at Sage Strategy were first established in June 2000 by Mark Fraser, who has had an abundance of experience with marketing, business plan implementation and strategic serving. Sage aims to providing strategic advisory, development and implementation services and marketing plan conception and implantation to selective businesses which possess the passion, potential and desire to plan for growth.
Mark's own diverse business and marketing experience achieving success in senior executive roles with multinationals and later for his own businesses led him to recognize a specific unmet need for effective assistance for the creation of sound marketing and business plan strategy. His plan now is to provide growing businesses via effective marketing plan creation and implementation to ultimately achieve their goals.
Importantly, Sage was also created as a marketing and business plan consultancy with a difference. Experiencing firsthand the frustration with typical arms length consultancies, Mark arose to the plan of developing a business model undergirded by strong marketing, business plan execution and ongoing management of strategy to achieve and ensure results.
To find out more about our marketing or business plan consultancy please call us on 1300 11 SAGE (1300 11 7243) or visit www.sagestrategy.com for more information.
Business Plan | Marketing Agency | Business Plans | Marketing Strategy
Saturday, June 25, 2011
Business Consultants
In order to optimize the success of your business, you may want to consider the services of business consultants -and particularly those of Sage Strategy’s Mark Fraser. Mark Fraser is one of those few truly proven business consultants. Mark Fraser’s highly effective strategies to enhance your business image are geared to grow your bottom line. Business consultants are sought out to do just that and sometimes do, but the success record of Mark Fraser is hard to beat. Within the arena of top-notch business consultants, Mark Fraser is known for his talents at getting the job done. From marketing plan to branding, to overall excellence in marketing, Mark Fraser is ready to help you with whatever your company needs to successfully market its products and services.
Mark Fraser’s company, Sage Strategy, is equipped to artfully and successfully do what business consultants are relied upon to do – and that is to create and recommend viable marketing strategies, or accentuating your existing marketing plan, in order to get you and your company to your established goals. Mark Fraser is regarded as a talented business consultant, well versed in Sage’s tried-and-true avenues leading to marketing success. A number of business consultants work with their clients to define the required components of a viable marketing strategy. Mark Fraser knows these required components inside and out. As one of those business consultants who are truly sought after, Mark Fraser understands when an existing marketing strategy is a company’s weak link. Mark Fraser can help you identify that link and make the necessary adjustments to convert any such weakness to a productive strength.
Highly skilled business consultants, such as Mark Fraser, know how to implement periodic audits to determine how well your marketing strategy is working. Whether a systematic marketing audit or a strategic brand audit, Mark Fraser understands how to affect them and what the implications of those audits mean. A number of business consultants are able to help you with your marketing strategy, as well as an overall marketing plan. But, many of these business consultants don’t stick around to see you reach your finish line. Not so with Mark Fraser; as a reliable business consultant, he will not only recommend a well-planned strategic marketing planning program for your company, but Mark Fraser will remain available and accessible through its full implementation. Further, Mark Fraser invests his well-earned reputation and professionalism as a business consultant into the successful results of your marketing strategy. Mark Fraser will carefully scrutinize and evaluate the effectiveness of your existing marketing strategies and their corresponding results. As an extremely knowledgeable business consultant, Mark Fraser utilizes state-of-the-art marketing tools to makes his analyses of which adjustments your current strategies need in order to regenerate their potency and desired momentum.
Mark Fraser utilizes his own techniques of aggressive market assessment, as it relates to your company’s long-and short-term success. He is the type of business consultant who knows how to effectuate a persuasive marketing brand for your company. Mark Fraser is that kind of business consultant, whose dedication to your success and determination to achieve that goal will result in your company’s increased market share. Mark Fraser is the kind of business consultant who will carefully evaluate your existing market competitiveness and translate that evaluation into a recommendation of employing different ways to offer your products and services, as well as innovative tools to sell them.
Business Plan | Marketing plan | Business Plans | Marketing Strategy
Mark Fraser’s company, Sage Strategy, is equipped to artfully and successfully do what business consultants are relied upon to do – and that is to create and recommend viable marketing strategies, or accentuating your existing marketing plan, in order to get you and your company to your established goals. Mark Fraser is regarded as a talented business consultant, well versed in Sage’s tried-and-true avenues leading to marketing success. A number of business consultants work with their clients to define the required components of a viable marketing strategy. Mark Fraser knows these required components inside and out. As one of those business consultants who are truly sought after, Mark Fraser understands when an existing marketing strategy is a company’s weak link. Mark Fraser can help you identify that link and make the necessary adjustments to convert any such weakness to a productive strength.
Highly skilled business consultants, such as Mark Fraser, know how to implement periodic audits to determine how well your marketing strategy is working. Whether a systematic marketing audit or a strategic brand audit, Mark Fraser understands how to affect them and what the implications of those audits mean. A number of business consultants are able to help you with your marketing strategy, as well as an overall marketing plan. But, many of these business consultants don’t stick around to see you reach your finish line. Not so with Mark Fraser; as a reliable business consultant, he will not only recommend a well-planned strategic marketing planning program for your company, but Mark Fraser will remain available and accessible through its full implementation. Further, Mark Fraser invests his well-earned reputation and professionalism as a business consultant into the successful results of your marketing strategy. Mark Fraser will carefully scrutinize and evaluate the effectiveness of your existing marketing strategies and their corresponding results. As an extremely knowledgeable business consultant, Mark Fraser utilizes state-of-the-art marketing tools to makes his analyses of which adjustments your current strategies need in order to regenerate their potency and desired momentum.
Mark Fraser utilizes his own techniques of aggressive market assessment, as it relates to your company’s long-and short-term success. He is the type of business consultant who knows how to effectuate a persuasive marketing brand for your company. Mark Fraser is that kind of business consultant, whose dedication to your success and determination to achieve that goal will result in your company’s increased market share. Mark Fraser is the kind of business consultant who will carefully evaluate your existing market competitiveness and translate that evaluation into a recommendation of employing different ways to offer your products and services, as well as innovative tools to sell them.
Business Plan | Marketing plan | Business Plans | Marketing Strategy
Business Plan/Plans
Sound business plans are at the heart of good management. Many companies don’t really have defined business plan; they simply have access to product inventory and fill sales orders. This is, of course, critical to selling merchandise, but it doesn’t usually serve to set up or sustain a durable business operation. As are most management instruments, business plans consist of basic elements that must be studied, evaluated, and then decided upon. For instance, an executive summary is considered to contain the most important information of a business plan. The executive section of your business plan will necessarily include an overview of your plan, as well as pertinent information about your company. In your business plan, you will also identify the owning entity, members of your management staff, number of employees, financial assets, list of competition, and the location of your business facility. Sage Strategy has compiled a myriad of professionally prepared business plans. If you are unsure about how to properly prepare an executive summary for your management plan, Sage’s Mark Fraser can help.Mark understands that any realistic business plan must include not only an executive summary, but a complete and detailed market analysis, the company description, and how it functions operationally. His skillfully prepared business plan would also necessarily include a description of your organization’s structure and required interaction between its owners and management personnel. Mark Fraser can prepare this business plan section for you in a professionally succinct way.
Your business plan must also include a report on your company’s sales strategy. This part of your business plan would cover your existing or proposed strategy for marketing your goods and/or service. A business plan prepared by Sage Strategy would describe who your primary customers are and how you expect to create new ones. If you know how to answer these very critical business plan questions, you’re definitely on a roll. If you don’t know how to adequately answer these business plan questions regarding sales strategy, the marketing counsel of Mark Fraser would be invaluable. Mark Fraser can provide that boost you’ll need to convincingly describe in your business plan the benefits of your products and services you intend to provide potential clientele. Necessary to completing your business plan, he can help you determine what your marketing strategy and its development must be for you to meet your financial goals.
A business plan is generally prepared for presentation to a lender or funding body. The part of your business plan that formally requests funding is, quite obviously, so crucial to your business goals that it must be prepared with great care and detail. Mark Fraser can succinctly and fully provide that business plan information, which ensures the lending institution is equipped to make the timely determination you need. Toward that end, he fully understands the importance of including in that section of your business plan the contact information of your accountant and legal counsel, should the lending institution want to verify or qualify any or all of your business plan submission. Mark Fraser understands that a thorough and concise presentation of the business plan financing request is pivotal to your company reaching its targeted goals. He can also advise you about the supportive documentation you’ll need in your business plan; i.e., things like samples of your company’s contractual paperwork, its customer policies, and purchasing agreements. He can help you prepare - or prepare for you –pertinent marketing studies about your products and services, and helpful public relations articles to bolster your business plan.
Business Plan | Marketing plan | Business Plans | Marketing Strategy
Your business plan must also include a report on your company’s sales strategy. This part of your business plan would cover your existing or proposed strategy for marketing your goods and/or service. A business plan prepared by Sage Strategy would describe who your primary customers are and how you expect to create new ones. If you know how to answer these very critical business plan questions, you’re definitely on a roll. If you don’t know how to adequately answer these business plan questions regarding sales strategy, the marketing counsel of Mark Fraser would be invaluable. Mark Fraser can provide that boost you’ll need to convincingly describe in your business plan the benefits of your products and services you intend to provide potential clientele. Necessary to completing your business plan, he can help you determine what your marketing strategy and its development must be for you to meet your financial goals.
A business plan is generally prepared for presentation to a lender or funding body. The part of your business plan that formally requests funding is, quite obviously, so crucial to your business goals that it must be prepared with great care and detail. Mark Fraser can succinctly and fully provide that business plan information, which ensures the lending institution is equipped to make the timely determination you need. Toward that end, he fully understands the importance of including in that section of your business plan the contact information of your accountant and legal counsel, should the lending institution want to verify or qualify any or all of your business plan submission. Mark Fraser understands that a thorough and concise presentation of the business plan financing request is pivotal to your company reaching its targeted goals. He can also advise you about the supportive documentation you’ll need in your business plan; i.e., things like samples of your company’s contractual paperwork, its customer policies, and purchasing agreements. He can help you prepare - or prepare for you –pertinent marketing studies about your products and services, and helpful public relations articles to bolster your business plan.
Business Plan | Marketing plan | Business Plans | Marketing Strategy
Marketing Plan
Does your company have a marketing plan? Is it promoting its brand properly? If the answer is “no” to either of these questions, then now – not tomorrow - is the time to create that marketing plan. A marketing plan is meaningless unless it properly describes your near- and long-term goals. The first step in devising a marketing plan is to determine what those goals are. The more common, knee-jerk reaction to naming those goals is to say, “Revenue! Lots of revenue!” However, the more thoughtful path toward determining your company’s marketing plan goals begs the answers to just how revenue, and what kind of marketing plan will best achieve it.
An effective marketing plan will define the revenue targeted over the short-and long-terms. It follows that, in order to be effective, your marketing plan must also define how much of your services and how many of your products must be sold to get you there. The well-done marketing plan will delineate the Return On Investment (“ROI”) those products and services must provide in order to translate well to your targeted marketing plan goals. A professional marketing plan completed by Sage Strategy can also include the definition of your company’s reputation, monetary, and specific market share goals; each of which is considered by many to be marketing plan fundamentals.
A marketing plan prepared by Sage Strategy will help you to also determine just how those goals can best be realized. Sage Strategy consultants are especially savvy about what action you must take to work your marketing plan. After you’ve completed the first step toward a viable marketing plan, which is to properly define your company’s goals, then Sage Strategy is ready to help you with the development of your company’s marketing brand. Without a brand that is unique to your products and services, the goals of your marketing plan will take longer to reach. Sage Strategy believes the branding it helps you to define for marketing plan will get your company to its stated goals, as well as sustain those goals, as your company grows. This critical part of the marketing plan that’s perfect for you requires professional ideas and know-how. Those ideas and know-how that are invested into marketing plan by Sage Strategy include no-nonsense recommendations that get you and your staff to work in consort toward reaching your company’s projected marketing plan aspirations.
With the help of Sage Strategy, your tailored marketing plan projects will be skillfully defined, developed, and implemented in such a way that will distinctively suit your company’s size and business techniques. Any marketing plan achieved with the assistance of Sage Strategy will take into account how you like to do business. After establishing your company’s marketing plan, Sage Strategy is available to coach you on how to accentuate that business style that is solely yours, in order to methodically and swiftly reach your marketing plan goals. Whether an improved search engine ranking or word-of-mouth recommendations for your products and services, the marketing plan that Sage Strategy helps you establish will direct and guide you to those goals.
Whatever timeframes your marketing plan sets forth, Sage Strategy will show you how to stay on track with proven methods of implementation. With the help of Sage Strategy, your company’s marketing plan will realistically define its goals and help it create the roadmap to reach them.
Business Plans | Marketing Strategy | Business Consultant
An effective marketing plan will define the revenue targeted over the short-and long-terms. It follows that, in order to be effective, your marketing plan must also define how much of your services and how many of your products must be sold to get you there. The well-done marketing plan will delineate the Return On Investment (“ROI”) those products and services must provide in order to translate well to your targeted marketing plan goals. A professional marketing plan completed by Sage Strategy can also include the definition of your company’s reputation, monetary, and specific market share goals; each of which is considered by many to be marketing plan fundamentals.
A marketing plan prepared by Sage Strategy will help you to also determine just how those goals can best be realized. Sage Strategy consultants are especially savvy about what action you must take to work your marketing plan. After you’ve completed the first step toward a viable marketing plan, which is to properly define your company’s goals, then Sage Strategy is ready to help you with the development of your company’s marketing brand. Without a brand that is unique to your products and services, the goals of your marketing plan will take longer to reach. Sage Strategy believes the branding it helps you to define for marketing plan will get your company to its stated goals, as well as sustain those goals, as your company grows. This critical part of the marketing plan that’s perfect for you requires professional ideas and know-how. Those ideas and know-how that are invested into marketing plan by Sage Strategy include no-nonsense recommendations that get you and your staff to work in consort toward reaching your company’s projected marketing plan aspirations.
With the help of Sage Strategy, your tailored marketing plan projects will be skillfully defined, developed, and implemented in such a way that will distinctively suit your company’s size and business techniques. Any marketing plan achieved with the assistance of Sage Strategy will take into account how you like to do business. After establishing your company’s marketing plan, Sage Strategy is available to coach you on how to accentuate that business style that is solely yours, in order to methodically and swiftly reach your marketing plan goals. Whether an improved search engine ranking or word-of-mouth recommendations for your products and services, the marketing plan that Sage Strategy helps you establish will direct and guide you to those goals.
Whatever timeframes your marketing plan sets forth, Sage Strategy will show you how to stay on track with proven methods of implementation. With the help of Sage Strategy, your company’s marketing plan will realistically define its goals and help it create the roadmap to reach them.
Business Plans | Marketing Strategy | Business Consultant
Strategic Marketing Consultants
Marketing consultants are people who make and implement strategic plans for their clients in order to help them sell particular services or products. Marketing consultants differ from advertising executives since advertising is only a small part of the whole marketing mix. A marketing mix refers to the different tools that a company uses to promote their business in the marketplace. It refers to how a product or service is packaged, priced, promoted, distributed and sold. The marketing mix may differ from industry to industry, clients, and individual products and services.
The main job of these marketing consultants is to advise their clients on the best strategies in order to effectively sell their products and services. Understanding consumer behaviour and motives is an essential skill for marketing consultants. Consumer behaviour consists of the dealings that customers take in regard to their buying decisions. These marketing consultants must therefore be able to identify suitable target audiences for each of their clients’ products and services and reach them through convincing communications. The ability to come up with new and exciting ways of promoting and positioning products, as well as people skills, are as essential.
Marketing is a creative business in constant need of new and brilliant ideas. In the same way, marketing consultants are expected to be creative and critical since results are after all the backbone of the industry. Critical thinking is the ability of a marketing consultant to apply logic and reasoning to unfamiliar ideas, situations and opinions. Clients hire marketing consultants in the hopes of being able to yield the best results for their limited marketing budget. These consultants may specialize in multiple marketing areas like mailing or email marketing, or they may focus on just one. Direct mail is a common advertising method where marketers mail letters, solicitations or print ads to target customers.
On the other hand, Internet marketing is a strategy that marketing consultants use to attract web surfers into visiting a client’s website. Many marketing consultants nowadays feature web design and ad copywriting as part of their services. Copywriting is the process of writing an ad intended for marketing or selling a product, service, business or even idea. Web designing on the other hand is a general term describing any of the tasks involved in creating a website. Larger marketing firms may even have separated departments for different marketing areas such as clients’ services, distribution, production and creative services.
There are many different types of marketing consultants; there are healthcare, web, creative and brand marketing consultants among others. These are all professionals who can help your business reap the best results financially. If you are a company or even a small business that are looking for assistance in your marketing strategies, then hiring a consultant may be what’s best for you. The have the necessary resources, expertise and experience to help you straighten up any existing marketing problems and help you grow as a business. So what are you waiting for? Hire a marketing consultant for your business today.
Business Plan | Marketing Agency | Business Plans | Marketing Strategy
The main job of these marketing consultants is to advise their clients on the best strategies in order to effectively sell their products and services. Understanding consumer behaviour and motives is an essential skill for marketing consultants. Consumer behaviour consists of the dealings that customers take in regard to their buying decisions. These marketing consultants must therefore be able to identify suitable target audiences for each of their clients’ products and services and reach them through convincing communications. The ability to come up with new and exciting ways of promoting and positioning products, as well as people skills, are as essential.
Marketing is a creative business in constant need of new and brilliant ideas. In the same way, marketing consultants are expected to be creative and critical since results are after all the backbone of the industry. Critical thinking is the ability of a marketing consultant to apply logic and reasoning to unfamiliar ideas, situations and opinions. Clients hire marketing consultants in the hopes of being able to yield the best results for their limited marketing budget. These consultants may specialize in multiple marketing areas like mailing or email marketing, or they may focus on just one. Direct mail is a common advertising method where marketers mail letters, solicitations or print ads to target customers.
On the other hand, Internet marketing is a strategy that marketing consultants use to attract web surfers into visiting a client’s website. Many marketing consultants nowadays feature web design and ad copywriting as part of their services. Copywriting is the process of writing an ad intended for marketing or selling a product, service, business or even idea. Web designing on the other hand is a general term describing any of the tasks involved in creating a website. Larger marketing firms may even have separated departments for different marketing areas such as clients’ services, distribution, production and creative services.
There are many different types of marketing consultants; there are healthcare, web, creative and brand marketing consultants among others. These are all professionals who can help your business reap the best results financially. If you are a company or even a small business that are looking for assistance in your marketing strategies, then hiring a consultant may be what’s best for you. The have the necessary resources, expertise and experience to help you straighten up any existing marketing problems and help you grow as a business. So what are you waiting for? Hire a marketing consultant for your business today.
Business Plan | Marketing Agency | Business Plans | Marketing Strategy
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